rkw0218

Role of Social Media

Wow the role of social media when it comes to marketing. Honestly where do you begin. Over the years people turning to social media platforms to market their product has grown tremendously. Within the last 10 years most of your ads or marketing schemes were run over the radio stations or even on television. WakeContinue reading “Role of Social Media”

Marketing Implications

The social media platform that I use the most is Instagram. I think when we all knew the world of only being Facebook and doing everything on that platform , for example posting pictures or making statements and even just commenting on other peoples post. But over the years platforms like Facebook have been takenContinue reading “Marketing Implications”

Preliminary Findings and Limitations

We are promoting the truck tent that sets up in the bed of the Ford pickup trucks midsize and fullsize. This quick and easy tent will not only keep you out of the elements that come with the outdoors but also keep you off the ground from the morning dew to the bugs that crawlContinue reading “Preliminary Findings and Limitations”

MKT 337 1-2 BLOG

FORD MOTOR COMPANY I chose Ford. The reason I picked Ford was because I enjoy cars even the technology that is going into vehicles now. Even though I prefer classic cars I like seeing the new models and whats new that comes out every year. It was founded by Henry Ford and incorporated on June 16, 1903.Continue reading “MKT 337 1-2 BLOG”

Green for profit or Green for the environment?

The brand I have decided to do my blog on is Sierra Nevada Brewing. Sierra Nevada is a craft brewery that sells numerous styles of craft beer and have location is California and North Carolina. The reason I picked this brand is for one I love their beer and for the other is because IContinue reading “Green for profit or Green for the environment?”

Top Dog vs. Under Dog

Budweiser vs. Miller The companies I have chosen to talk about is Budweiser and Miller Lite. Of course Budweiser in my eyes are the top dog and Miller is the under dog. Growing up I watched numerous sporting events and Budweiser was the one beer advertisements I remember seeing when watching those games. As IContinue reading “Top Dog vs. Under Dog”

Under Armor: Where do we go from here?

So when Under Armor started it was geared towards men with the dry wicking material for football and basketball players. It was built for the “tough guy” that played sports. Its marketing and advertisement had focused on targeting men by delivering technical apparel positioned as innovative and modern. In 2013, Under Armor had $2.3 billionContinue reading “Under Armor: Where do we go from here?”

What type of consumer are you?

When it comes to being a consumer I think I am an individual consumer. The reason I say this is because I buy items for my own personal self or friends What influences my buying is discounts. I am all about the best bang for my buck. I don’t go by brands when buying clothes,Continue reading “What type of consumer are you?”

Getting into Marketing for newcomers.

Thinking about a career in Marketing? Wanna get involved with creating ads and commercials like you see on television and hear on the radio? Well marketing can be a great industry to be involved in and sometimes you have to be careful of how you approach creating marketing campaigns. Following the ethical standards that comeContinue reading “Getting into Marketing for newcomers.”

S.M.A.R.T Goals and Marketing Campaigns

What are SMART goals and how do they play a role in marketing? Well let me explain what SMART stands for. S: Specific M: Measurable A: Attainable R: Realistic T: Time-based How do SMART goals help in a marketing campaign? Having goals written in a SMART format ensures that the goal-setter is clear on whatContinue reading “S.M.A.R.T Goals and Marketing Campaigns”