Author Archives: rkw0218

When thinking about marketing objectives, most think the most important is making money. Which that goal is super important in order to keep any business running. But it goes a lot deeper than that. Usually when you read anything about marketing objectives it always ties back into the word SMART, but that doesn’t mean whatContinue reading “Marketing Objectives”

When talking about marketing and the power of marketing, you have to look into the channels people have to take to get to their target audience. Most importantly knowing what your target audience is before you start hard core marketing. If you know what demographics you are shooting for will make marketing and creating theContinue reading “Market Segmentation”

When looking into companies that really shot themselves in the foot when it came to being unethical with issues when using SEO/SEM the one that stood out the most to me was BMW in 2006. The company was using what they call “doorway pages” in order to gain more people to their webpage. Few yearsContinue reading “SEO and SEM Ethical and Legal Considerations”

Here we are going to discuss the difference between paid vs. organic strategies. Both of these methods can be used when advertising especially in marketing. Both of these strategies can play a major role when advertising. Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technologyContinue reading “PAID vs. ORGANIC Strategies”

Over the years digital advertising and marketing has improved and became a more simpler process than it was in years past. Early on when the term digital marketing was used ,people did not know what to expect. The internet at the time was not very widespread or completely developed. In the mid 1990s you sawContinue reading “Digital Advertising. What’s Next?”

We all know the company Lowe’s and what Lowes’s does which is a hardware store that provides ways to improve your home. Lowe’s has both a vision and mission statement. First lets look at the vision statement: “we will provide customer-valued solutions with the best prices, products, and services to make Lowe’s the first choiceContinue reading “The Importance of Brand Positioning: Lowe’s”

MKT 400 Southern New Hampshire University Well all of us watch television, surf social media or even listen to some sort of music if its the radio or being streamed. All of us have heard or seen many ads promoting so many companies that are trying to get an edge up on their competition. IContinue reading “The Importance of Brand Positioning: Miller Lite”

We are talking about what AT&T did that was illegal and caused them to have to refund several millions of dollars to customers. What AT&T was charged with was what is called “mobile cramming”. This is where third party charges were being added to customers bills without them knowing about it. This settlement that AT&TContinue reading “Ethical and Legal Considerations”

I think social media marketing is very important and can really add marketing success to any business, and can provide a chance to try new things for fewer cost than other traditional marketing outlets. In this blog I am looking at which social media outlet is better, Pinterest or Twitter. I think for a businessContinue reading “Benefits of Social Media Marketing”