When thinking about marketing objectives, most think the most important is making money. Which that goal is super important in order to keep any business running. But it goes a lot deeper than that. Usually when you read anything about marketing objectives it always ties back into the word SMART, but that doesn’t mean what you think SMART stands for Specific, Measurable, Achievable, Relevant and Time based. For any business when it comes to marketing you are not just going to throw some idea and money at the wind and see what sticks. No you are going to look into metrics and data to see when a product should be launched, when to release that product to the consumers and how long to keep it out there before seeing positive or negative results.
The problem is often when we have a strategy in mind and create SMART marketing objectives to run it, that strategy doesn’t focus on the area of the business that actually needs focusing. There will never be a shortage of things to work on, so prioritizing work that will actually make an impact on the business is key. That’s why working on objectives and your digital strategy at the same time is important — they have to play off each other (Coelho, 2021). They said it best, your ideas and objectives have to play off each other.
Look for example at car makers. When you buy a new car it does not come out in that current year, it is actually released toward the end of the previous year. This is so they can market those vehicles early and have people lining up to buy them before they are even produced. This has been done for years and consumers now know when they can get that latest model vehicle to always one up their neighbor or best friend. It is the little things most don’t look at that make marketing for big or small businesses so important and why so many companies have success when launching new products.
Reference:
Impact. Katie Coelho. (June 30, 2021). Retrieved on May 29, 2022. 9 marketing objective examples to guide your next digital strategy meeting (+ one bonus). https://www.impactplus.com/blog/marketing-objectives-examples
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