When talking about marketing and the power of marketing, you have to look into the channels people have to take to get to their target audience. Most importantly knowing what your target audience is before you start hard core marketing. If you know what demographics you are shooting for will make marketing and creating the right ads in order to get to those target demographics. The two tools that I think will help the most hit my target audience is : Social Media analytics and Website analytics.
Social Media analytics
Looking into what exactly social media analytics are, it is explained that it is a way to look into who is looking at your product on social media. If you have a website and create lets say a Facebook page for your company you can dig into the analytics and see who is looking at your page, what age those people are and if they are female or male. This data can really help when creating new products and hoping to sell those products to certain age ranges. These analytics are an easy way to discover areas you may need to work on and they are generated by the social media page itself. Takes the work out and makes it easier for you and your company on hitting the goals you set. Also with social media the reach is so far and can help get your product out to those target audiences.
Website Analytics
With website analytics are much like social media analytics, you can measure who and what age groups are looking at your site. You can dig into what times of day your traffic may be the highest and what ages are on at that time. With these analytics you can really streamline your products to hit those target demographics. When creating products you want to be able to sell your product and have continue success in other products that you create in the future. These tools are at the tip of your finger tips. Most of these analytics are there and have all the information you need to find the data you need.
Optimizely. (2022). Retrieved on May 22, 2022. Web Analytics. https://www.optimizely.com/optimization-glossary/web-analytics/
IBM. (N/D). Retrieved on May 22, 2022. What is Social Media analytics? https://www.ibm.com/topics/social-media-analytics
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