PAID vs. ORGANIC Strategies

Here we are going to discuss the difference between paid vs. organic strategies. Both of these methods can be used when advertising especially in marketing. Both of these strategies can play a major role when advertising.

Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. Facebook, Twitter, Pinterest and Instagram launching ‘buy’ buttons). Organic reach is also shrinking as the leading networks ramp up their paid social media channels to monetize platform investment (Gurd, 2020).

Paid strategy is when someone pays for the advertising on such platforms like social media. For example if you advertise on lets say Facebook, there are ways you can pay to boost your posts to be able to let more people see your posts.

Organic strategy is a whole different animal when it comes to advertising on such platforms like social media. When it comes to organic advertising you are going to be using the free tools that certain sites provide you. If making a post for your business on Facebook you can create that post and share that post and totally do that without using any paid advertising.

Depending on how evolved your business may be or what your budget may be when it comes to advertising you could either one of these strategies for your benefit. Lets say you have a side hustle and you do it just for fun and to make some extra money, you are not going to pay for advertising on platforms like Facebook or Instagram. You will most likely use organic advertising because it is free and can still get your products out there to thousands of people.

References:

Smart Insights. James Gurd. (October 13, 2020). Retrieved on January 16, 2022. Understanding the role of organic vs paid social media strategy. https://www.smartinsights.com/social-media-marketing/social-media-strategy/understanding-role-organic-paid-social-media/