In todays world the amount of individuals that own mobile devices like phones and tablets are a lot. According to the Pew Research Center, 96% of Americans own a cellphone of some sort. And in 2019, the share of Americans who own a smartphone registered at 81% — that’s up 46% from 2011 (Sherry Moats, 2020). With that many Americans owning a smartphone the amount of mobile marketing can be endless. The amount of time I personally spend on my own smartphone and the number of ads I come across on different social media platforms I can only imagine how much it actually covers when so many people own smartphones and see the same ads I do or even more that I do not see on a daily basis. That being said how many people including myself buy products from those ads, and at the end of the day I know I have bought a few products from ads that have popped up on my feed and if I do not buy it right away I will go to the website to do some more research which leads to more traffic for that business on their site and will lead to purchases or seeing what other products they have to offer. We all use our smartphones as a form of entertainment, and boredom can create interest in something new. And as a seller with online offerings, you are able to fill a consumer need (Sherry Moats, 2020).
With over five billion unique users on mobile devices, marketing to people with smartphones can increase your brand’s awareness and improve your conversion rates. The numbers show how significant mobile device usage has become:
- Sixty-eight percent of email campaigns are opened on a mobile device.
- Mobile ad spending accounts for 72% of the digital advertisements purchased in the U.S.
- Digital marketers spend over half of their budget on mobile advertisements.
- When used as part of a multichannel marketing approach, mobile marketing can lead to more sales.
- Smartphone use encourages 70% of people to make purchases in store after using their phones to get more information about a product or service.
- More than 90% of businesses that use an advanced personalization strategy saw revenue growth in 2018.
- Mobile devices are responsible for over 40% of the transactions that people complete online (Campaign Monitor, 2020).
The numbers do not lie when it comes to how mobile marketing can increase sales for all businesses. Lets take craft breweries for example. When most breweries start up they do not have a lot of staff and especially someone who just runs their marketing. So, getting onto social media like Facebook and Instagram and making a post with a picture of a beer they make or some clothing they have or as most people say “swag”. By doing something that simple can lead to so many new customers and foot traffic into their brewery. Mobile marketing gives businesses so many opportunities do be able to reach millions of people and bring attention to what you are selling.
References
The Brandon Agency. Sherry Moats (28, May 2020). Advantages and Disadvantages of Mobile Marketing. https://www.thebrandonagency.com/blog/advantages-and-disadvantages-of-mobile-marketing/
Campaign Monitor. (31, January 2020). 10 Mobile Marketing Strategies for Small Businesses. https://www.campaignmonitor.com/blog/email-marketing/10-mobile-marketing-strategies-for-small-businesses/
Kyle Wiley
MKT 311
Kyle's Blog 