I think social media marketing is very important and can really add marketing success to any business, and can provide a chance to try new things for fewer cost than other traditional marketing outlets. In this blog I am looking at which social media outlet is better, Pinterest or Twitter.
I think for a business they both can play an important role on the marketing side of the business. Pinterest in my opinion is the better of the two when it comes to advertising your business. With Pinterest you can put your products on there. Where Pinterest in more of a DIY social media platform, showing people how to build something or cook a certain recipe. But just like other platforms once you put a product out there you can link it to Pinterest where when some searches something similar it will take you to products your business makes and then can direct you to your website from there. I search a lot of truck parts on Pinterest because I find stuff I don’t find on other sites. I feel like Pinterest is valuable for users because it can hit a more direct demographic you are looking to hit with the products you are selling.
With Twitter I mostly get on to see current events, or sports highlights. I do see some business ads pop up through the feed but usually none of my friends that have small businesses using Twitter as a marketing tool. I think someone could use Twitter post a picture of their product and see if it gets likes or retweets, or you could use Twitter as a poll and ask people to retweet if they like one product and like if they like another product.
So at the end of the day I would chose Pinterest over Twitter to market my business.
Kyle Wiley
Kyle's Blog 