What are SMART goals and how do they play a role in marketing? Well let me explain what SMART stands for.
S: Specific
M: Measurable
A: Attainable
R: Realistic
T: Time-based
How do SMART goals help in a marketing campaign? Having goals written in a SMART format ensures that the goal-setter is clear on what they’re trying to accomplish, when and how. It will help you complete your goals in a timely manner.
Some questions to ask yourself:
- What exactly do I want to achieve?
- Why exactly do I want to reach this goal? What are possible alternative ways of achieving the same?
- Who, Where, When and How?
- What are some limitations?
How to differentiate goals, objectives, strategies and tactics.
Goals: A goal is what you’d like to accomplish. It’s the big idea. It is what your business or company hope to achieve at the end of the project.
Objectives: Objectives can be measurable. An objective
Strategies: Strategies define a general approach or method, whereas tactics describe specific activities. Strategies should answer the question; How do we accomplish this?
Tactics: Tactics are specific activities that will be implemented to meet your objectives and execute your strategies.
Key Performance Indicator (KNP)
What is KNP? It is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to track performance measures.
KPIs need to be defined according to critical or core business objectives. One way to evaluate the relevance of a performance indicator is to use the SMART criteria.
References:
https://www.klipfolio.com/resources/articles/what-is-a-key-performance-indicator
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